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My Roles

Tools I used

Revolution: AV INNOVATION

UX Engineering

Product Design

UX Research

UI Design

C# + Unity

Figma

Rhino

Keyshot

Adobe Creative Suite

Team Members

Quint Bailey

Arjun Gupta

Nandika Gupta

Angelia Gan

Awards

Project Overview

In a world ever-accelerating towards an autonomous future, user acceptance of automation technology is crucial to realizing its forward trajectory. In the automotive industry, automation is of particular concern due to the potential safety and efficiency benefits it may provide.

If you would like to view the fully detailed version of our project, showcasing everything...

Feel free to download the process book!

Process Book

A self-driving future with safer roads and less accidents is imminent, however, current drivers are not ready because they need to feel in control of their car. Their biggest fears are how an AV will handle difficult scenarios and edge cases.

The Problem

Our Solution

Revolution is a showroom simulator that prepares users for the future of autonomous vehicles by acclimating users to the controls, terminology, and overall experience of operating an AV.

My Focus: UI Design | Product Design

As a UX Designer,  my intervention  was integral throughout  every step of the process --investigative research, software design, UI design, user testing and others.   

1. Primary and Secondary Research: Construction, distribution and analysis of surveys; construction, performance, and analysis of interviews and digital ethnography; online investigation 
2. Stickies: Organization, Affinitization and HMWs
3. User Journey maps and Personas: Construction 
4. UI: Development for onboarding 
5. In-vehicle cabin ecosystem: Re-design following user tester feedback
6. Product Shots: Modeling and Rendering 
7. Unity Scene: Development and Coding and assistance
8.  Physical simulator: Assistance in construction





Take a look at our final results at the bottom of this page!

Design Process

01. Research

03. Prototyping

02. Concept

04. Final Product

01. Research

Weeks of secondary and primary research led to plenty of discoveries and problem areas. We found out that AVs have 5 levels of automation and Tesla's falls into the level 3 category.

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We decided to create acceptance for level 4 AVs as we believe this is where the future of Automated Vehicles are headed to.

According to our interviews---
Why is there a lack of trust with AVs?

  1. People fear automation technology

  2. AV technology is still in the works

  3. There is a lack of accountability in cases of accidents

To help build trust with AVs we decided to look into emotional recognition technology that interacts with the users as they experience their AV. We decided to move forward with the following:​

We then moved-on to some field research. Luckily, a Tesla dealership opened up near us, so we went undercover acting as potential Tesla buyers. They allowed us to give it a test ride.

There were 2 goals in mind during this field research:

1. To gain a first-hand experience driving & riding a level 3 semi-autonomous vehicle

2. To understand the different facets of an AV's UX & how the experience is delivered to the driver & passengers

After gaining first-hand experience driving an AV, other types of research followed.

Throughout our research process we contacted  a variety of SMEs from Waymo and Cruise.  Users were interviewed as well.  

The following goals were in mind:

  1. To learn about the current technology & capability of AVs & how confidence is built with the user

  2. To better understand how difficult scenarios & edge cases are handled by AVs

  3. To learn if & how emotional recognition technology is being leveraged within AVs

  4. To learn about different users’ perspectives & mental models of AVs